responsive web design

Responsive web design websites are always adapted to the respective screen size. The content corresponds to the normal desktop version and information can be shown or hidden. This strategy is most suitable for new web projects.

Advantages of this approach:

• The corporate branding remains. Mobile customers have a recognition effect on the smartphone.
• The content does not have to be maintained twice. Everything that is available on the normal website is also visible on the mobile website.

This is the approach we use most often, and is also the standard for many new web projects today.

Mobile Web App

Mobile web apps look and behave very similar to a classic app for smartphones. That means page transitions can be animated, there is a toolbar at the bottom of the screen, etc.
Mobile web apps are mostly used for specific business processes and are often like a separate product as an ideal supplement to the actual website.

Advantage of this approach:

• App-like solution without having to develop a native app. This saves time and costs, as the app does not have to be developed separately for each operating system.

Separate Mobile Website

The approach of a separate mobile website is often chosen if nothing can be changed on the existing website. As a result, the scope of the mobile website can also differ from the desktop version.

Advantage of this approach:

• Existing website does not need to be changed and the scope and content can be optimized specifically for mobile.

or app development after all?

If device-specific functions are required, such as access to address books or other information, it is worth developing a separate app. An app must be developed separately for the respective operating system (Android, iOS, ...).

Advantages of this approach:

• Direct support of device functions and often powerful calculations and animations possible.
• Distribution through app stores possible, which additionally allows to address a broad audience.

In the fall of 2013, Michael Salzer wrote a bachelor's thesis on the topic of “Mobile Web Strategy”. A mobile web strategy was developed on the basis of an existing website of an international scientific publisher. The thesis was awarded top marks and its implementation led to sustainable success. Since the introduction of the responsive website, mobile visitor numbers have increased by over 20%.

If desired, the Bachelor Thesis can be submitted under Contact can be requested.