Speaking URL

Speaking URLs" are web page addresses that do not consist of combinations of numbers and characters (for example www.ihrewebsite.ch/?id=3453), but rather consist of content-specific keywords. For placement in search results, „speaking URLs“ are advantageous because they already contain the relevant keywords in the address. This also has decisive advantages for offline advertising media. A print on a flyer with “www.ihrewebsite.ch/kontakt” is much easier to understand and remember than “www.ihrwebsite.ch/?id=3453“During a migration, the old URLs must definitely be combined with a 301 forwarding be redirected to the new ones. Otherwise, the damage from a switch can outweigh the benefits.

How we continuously optimize websites for search engines is shown by our SEO support.

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