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AI visibility

Visible in ChatGPT, Gemini and Perplexity

1 1 ihre-firma.ch ChatGPT Gemini Perplexity Claude Copilot

More and more people are no longer asking their questions on Google, but directly to an AI assistant. The answer then names two or three providers, not ten blue links. Whoever is missing there does not even exist for these seekers.

Generative Engine Optimization, or GEO for short, ensures that a language model understands your company as a clearly recognizable, verifiable source. To achieve this, it needs three things: clean technical foundations, a consistent identity across all sources, and content that can be cited.

Our GEO services at a glance

Six building blocks that together determine whether an AI system will mention you.

AI Visibility Check

We ask 20 to 30 real questions from your market to ChatGPT, Gemini, Perplexity, and Copilot. You receive the raw data, see who is mentioned instead, and which sources the models cite.

Technical Foundations

We check whether AI crawlers are even capturing your content: access via robots.txt, rendering without JavaScript, load times, and an llms.txt as an entry point for language models.

Unique identity

Company name, address, phone number, and description must be identical everywhere: website, Google Business Profile, commercial register, directories. Inconsistencies are the most common reason why a model prefers to name someone else.

Structured data

We are building a connected schema graph instead of individual fragments. For educational providers, this includes courses and course dates; for service providers, services; and for everyone, questions and answers.

Citeable content

Together, we will analyze the content of your website and optimize questions as headings, short paragraphs that are understandable on their own, and specific details instead of advertising language.

Ongoing observation

We measure the same set of questions again on a quarterly basis and show the change. If a model tells outdated or incorrect things about you, we correct the source.

Here is how we will proceed

What we do not promise

Nobody can guarantee that a language model will name a specific company. The models are constantly changing, and their selection cannot be controlled from the outside. What we can offer is a technically sound starting point and a measurement that shows whether anything is moving.

Excerpt from the inspection report

AI Visibility Check

Excerpt from page 3

ARE YOU BEING CALLED? ChatGPT Gemini Perplexity Web agency in Basel for a school? Who builds WordPress intranets in the region? Agency for non-profit websites in Switzerland? Who manages Google Ads for continuing education? Implement a WooCommerce shop in Baselland? Website maintenance with hosting in Switzerland?
ARE YOU BEING CALLED? Web agency in Basel for a school? ChatGPT Gemini Perplexity Who builds WordPress? Intranets in the region? ChatGPT Gemini Perplexity Non-Profit Agency Websites in Switzerland? ChatGPT Gemini Perplexity Who manages Google Ads for further training? ChatGPT Gemini Perplexity WooCommerce shop in Implement Baselland? ChatGPT Gemini Perplexity Website maintenance with Hosting in Switzerland? ChatGPT Gemini Perplexity

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Frequently Asked Questions about GEO

GEO stands for Generative Engine Optimization. The goal is not a ranking in a list of results, but rather for AI systems like ChatGPT, Gemini, or Perplexity to mention your company in their responses and cite it as a source. The terms LLMO, AEO, and AI visibility are also widely used. They all mean the same thing.

No. A technically clean, well-structured website is the prerequisite for both, and many AI answers rely on pages that also perform well on Google. GEO is an addition, it doesn't replace SEO. Why search is currently changing fundamentally is what we explained in the article Google is redesigning Search described.

By regularly running a fixed set of questions through the models and logging whether and how you are mentioned and which sources are cited in the process. Additionally, traffic from AI tools can be analyzed in Google Analytics or Matomo. An official metric like the Google Search console report does not yet exist for this.

The effort depends on the scope of your website, the existing data quality, and your industry. Before getting started, you will receive a non-binding quote for your current website.

Technical fixes take effect quickly because the models continuously re-read their sources. Experience shows that it takes several months for mentions to change stably. Therefore, we measure on a quarterly basis instead of weekly.

Especially when your customers research and ask questions before making a decision, instead of typing in product names. For service providers, educational institutions, non-profits, and SMEs that require a high degree of consultation, this is the rule. 

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