Google Ads

Formerly Google AdWords. Google Ads are switched advertising spaces in the Google network. The Google network includes the search engine itself, but also Google partners such as YouTube or other sites. There, advertising space, i.e. Google Ads, can also be placed in the form of banners.

Placement is decided in an auction. Whoever bids does not determine the position alone: Google also evaluates the quality of the ad and landing page. A matching Landing page can significantly lower the click price.

Billing is usually done per click. It is therefore important to define early on what counts as success, i.e., which action on the website is counted. Without Conversion-Tracking, it is impossible to say which part of the budget actually generated inquiries.

We plan, manage, and evaluate campaigns as part of Google Ads and SEA.

Interested in other topics? Here we have a few more suitable explanations.