Aptitude test
First, we will clarify whether your offer is even permitted under the advertising guidelines and whether the channel fits your target audience. This clarification belongs before the first franc, not after the first rejection.
Advertising in ChatGPT
ChatGPT Ads for Swiss Companies
Since August 24, 2026, OpenAI has been displaying ads in ChatGPT across 31 European markets, including Switzerland. The Ads Manager is now open, allowing Swiss companies to set up their own advertising accounts.
This is the first serious new ad space in years that belongs to neither Google nor Meta. We will take an objective look at it with you before any budget is shifted, and handle the implementation from the suitability assessment to reporting.
As a certified Google Partner, we have been managing search engine advertising for Swiss SMEs, non-profits, and educational institutions for years. ChatGPT Ads is being added as a channel, but the work behind it remains the same.
The ad appears below the answer, separated and labeled as an advertisement. Appearing within the answer itself is a different discipline and cannot be bought.
Information on availability, advertising policies, and minimum budget: as of September 2026.
We will take care of that for you
You do not need to learn anything for this. The ad account runs under your company name, and we will be added with the necessary permissions.
Ad account and rights
We will assist with opening the account for your company and have ourselves added as users. Data and reports belong to you, and you can revoke access at any time.
Campaign and ads
Targeting is not based on keywords, but on short descriptions of the conversation scenarios in which your ad should appear. We write ad copy and tailor it to the appropriate landing page.
Measurement
Conversions can be tracked using a custom pixel and a Conversions API. This includes consistent UTM parameters and verified Google Analytics, otherwise after three months it is impossible to tell whether the channel has paid off.
Reporting
You see ChatGPT Ads alongside Google Ads in a report, with impressions, clicks, spend, and conversions. We will get back to you with numbers even if they are meager.
Paid and organic together
The ad is below the answer. Appearing in the answer itself is a different task and requires citeable content. How that works is explained on our page AI visibility.
Before you start
Not every industry is allowed to advertise
OpenAI is using an inclusion list instead of an exclusion catalog. During the launch phase, permitted items are primarily consumer and household goods, local services, travel and entertainment, as well as digital products and education. Advertising for financial, health, and legal services outside of the US is currently prohibited, as is political content. Consequently, medical practices, fiduciary offices, law firms, and politically active organizations are excluded for the time being.
Expect a minimum budget
OpenAI sets a minimum daily budget per campaign, tiered by billing currency. For Swiss francs, the value has not yet been published; in comparable markets, it is the equivalent of around CHF 20 to CHF 25 per day. For a single campaign, that amounts to nearly CHF 700 a month. Our recommendation: reallocate budgets instead of adding to them. Those who can deploy less are better off waiting.
Frequently Asked Questions about ChatGPT Ads
The ad appears below the answer, separated by a line and labeled as advertising. It is not part of the answer. OpenAI explicitly states that advertising does not influence the content of ChatGPT's responses.
Only users on the Free plan and the cheaper Go subscription. Plus, Pro, Business, Enterprise, and Edu will remain ad-free, as will accounts belonging to minors.
In the European Economic Area and Switzerland, personalized advertising is not available at launch. The ad is selected based on the context of the ongoing conversation, not on a profile from past chats. You are buying a moment in a conversation, not a person with a profile.
Advertisers do not get access to the conversations. Therefore, you cannot see the specific phrasing someone used to find your ad. For devices, a distinction is only made between mobile and desktop, and control takes place at the country level. Targeting individual regions is currently only available in the USA.
For offers that require explanation, for services that are compared, and for anything with a longer decision-making phase. In other words, anywhere people seek advice before making a purchase. Anyone who attracts foot traffic through price is better off waiting a bit longer.
While self-service is young, the competition in the bidding process is thin. That changes as soon as everyone is there. Those who test now gather empirical data that others will pay for later.