404 error page

If a visitor lands on a page that no longer exists, a 404 error page is displayed. This error can have several causes: the Permalink was changed, or the page no longer exists or was deleted. There are several ways to deal with the 404 error page. In one client project, for example, we built in a callback function that let the customer request a call back. This massively improved customer satisfaction even when errors occurred on the website. On our own site flinkthink.ch, the 404 page contains a link back to the home page, and we log the 404 errors. This allows us to monitor and optimize errors on our site automatically and redirect the faulty URLs accordingly. Our error page looks like this, for example:

How we continuously optimize websites for search engines is shown by our SEO support.

Interested in other topics? Here we have a few more suitable explanations.