lead management

In Lead management, the handling of so-called “leads” in online marketing is organized. Specific metrics are defined in order to analyze leads and to improve their quality and quantity through controlled processes.

A simple process has three stages: capture, evaluate, follow up. It is important that every lead has someone responsible for it, otherwise it will be left sitting.

Reaction time has the strongest impact. Anyone who responds on the same day has significantly better chances than someone who takes a week. You don't need expensive software for that; a well-maintained system and a clear rule are enough.

Our guide shows how to generate inquiries from this Online Marketing.

Interested in other topics? Here we have a few more suitable explanations.