What are the secrets and tricks for a successful website? Especially in industries with high competition, SEO chances of success are - at least felt - like a real six in the lottery. Website operators rejoice when their site slips into the top 10 after all. Rank 1 is a long lost illusion in which nobody really believes anymore. A statistic like this is probably considered by everyone to be too good to be true:
A Swiss company from the insurance industry (name anonymized) can pat itself on the back for this remarkable SEO result. We tried to analyze what contributed to this success story.
The crux of search engine optimization
Let's start the analysis with the problem. Although Switzerland is a small country, there is a great deal of competition in certain sectors. there is a high level of competition. Let's take Swiss cheese as an example. cheese. Heiri, a cheesemaker from a cheese dairy in Switzerland wants to be found under the search term search term "Swiss cheese". His big problem: "Swiss cheese" delivers more than 8 million search results on Google. The competitors are big and unbeatable.
Improve the ranking through niche keywords
The clever cheesemaker Heiri is therefore looking for niches in the world of Google searches around the topic of cheese in Switzerland. Perhaps he specializes in "Old Amsterdam cheese" or special wine cheese. cheese - then it will be easier to "be found" in the big search network. search network will be easier.
Striking a chord with users
Practice proves again and again that with creativity and niche thinking, success stories can be written. can be written. But the trick is not just to find special keywords with low competition. competition. No, it also has to be keywords that strike a real nerve with the users. Something they're desperately looking for, but haven't found nowhere else.
Maybe no one in Switzerland is interested in Switzerland for Old Amsterdam cheese or has never heard of it. Then maybe Heiri should perhaps first develop a branding strategy, before he dedicates himself search engine optimization.
Our example of a successful website
Now back to our example of a successful search engine optimization for an insurance company from Switzerland. How did you manage to significantly improve your visibility in a considerable visibility in a considerable amount of time?
Their SEO strategy involved making document templates available to interested clients. Searching for templates represents a niche in the insurance industry from an SEO perspective. And: good templates definitely strike a nerve. Who hasn't searched for usable templates on the internet? Only: Where do you find such?
Very few providers take the trouble to distribute good templates for free. And that although the return is traffic and visibility.
The success of our example speaks for itself.
Making the right use of success
The only question remains: What happens after the templates have been downloaded by potential customers? Do they then also become actual customers? Or asked differently: Does this SEO strategy pay off financially at all? Or is the company simply happy about the nice graphic in the SEO statistics?
What is clear, however, is that the right niche search queries in combination with the right conversion strategy for can be of high and irreplaceable value for companies. Whoever conquers the market market and attract attention with clever search engine optimization - without being without being forgotten right after the first contact - can write a real success story. success story. And that relatively cheap and with sustainable profit.
Do not copy - reflect
No two industries are the same. That is why it is not a secret recipe to publish document templates on one topic. topic. In some industries, the need is there, in others others not.
But a successful website can only be who has understood the strategy behind it:
- Track down niche keywords and
- Striking a chord with users
And in this sense we wish you much success with your website design and search engine optimization!