Speaking URL

“Speaking URLs” are web addresses that do not consist of combinations of numbers and characters (for example www.ihrewebsite.ch/?id=3453), but of content-specific keywords. “Speaking URLs” are an advantage for placement in the search results because they already contain the relevant keywords in the address. This also has decisive advantages for offline advertising material. A flyer printed with “www.ihrewebsite.ch/kontakt” is much easier to understand and remember than “www.ihrwebsite.ch/?id=3453”. When switching, the old URLs should definitely be redirected to the new ones with a 301 redirect in place. Otherwise the damage of a switch can outweigh the benefit.

How we continuously optimize websites for search engines is shown by our SEO support.

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