Actually, you can find all the important information on your website. And actually, loyal customers have been finding their way around for years. But still: You are not satisfied with your click numbers and miss especially new customers who find their way to your company via your website.
Do you find yourself in this description? Then you should start thinking about a new website.
What are the problems and what are the chances with a new site? Where are the weak points of your current Internet presence? Which aspects should you specifically optimize? With our checklist you can easily check whether and which advantages a new web presence will bring to your company. We have compiled the 7 most important reasons for a new website for you.
Reason 1: Usability of the website leaves much to be desired.
Have you ever been annoyed by what feels like hours of navigating on an unfamiliar website? A confusing website scares off many customers after a short time. Your modern, customer-friendly website should instead stand out with completely different features: Short loading times, intuitive navigation and a uniform, transparent structure are decisive in promoting customer interest.
You can find out where the weak points of your old website lie in this respect by analysing the clicks - and then take the necessary steps towards intuitive web design.
Reason 2: The design of the website is no longer up to date.
What is standard in the world of fashion and many other industries also applies to online marketing: In web design, there are regularly new trends that you, as an innovative company, should know and pay attention to. In order to find the current developments specifically in your industry, it is worthwhile, on the one hand, to look into the standards of your branch of business. For another, you should conduct an analysis of competitor websites. In general, the trend in 2019 is towards overall simple layouts, high-quality images, bright colours, individual typography and consciously addressing the privacy concerns of the individual user.
Reason 3: Search engine optimization is inadequate.
Will my website be clicked on or will it disappear in the search engine rankings under "far from" on the back ranks? The answer to this question is one, if not the decisive step on the way to the success of your website. Therefore, check your previous website for the most important points in terms of search engine optimization and do better with the new one. Here is an overview of the most important keywords:
- Keyword focus set appropriately?
- On Page SEO Optimized?
- Monotonous content or lively content?
- Fast loading times?
- Concise, speaking URL?
- Title tags and meta description optimally designed?
Reason 4: New safety standards are not met.
Internet users' awareness of security has risen sharply in recent years. If you ignore this development, it will leave a negative impression on potential new customers. For your new website, you should therefore consciously rely on modern security solutions such as https encryption.
In this context, the possibility of using your website on mobile devices is also enormously significant. In recent years, the trend is increasingly towards accessing websites with a smartphone or tablet. Your website should be accessible and smooth to use on all channels.
Reason 5: You are not using modular web design.
There are many reasons to quickly customize a website. Maybe you want to add a multilingual web presence to your offer? Are you planning an online shop with which your customers can order directly? Do you want your customers to be informed about news via newsletter in the future? Would you like to display your branches on a map and link them to Google Maps? Or should new entries on the website be directly visible to the visitor via blog? With CMS Word Press you can extend your website with additional modules at any time. A modular web design helps you in this way to the greatest possible flexibility. You can find suitable offers under Web design with WordPress.
Reason 6: You don't use marketing automation.
"On which website did I see that great product again?" "Somewhere I recently read exciting information about it ..." With practical marketing automations, you can remind your customers without investing any extra time. From shopping cart reminders to newsletters on new blog posts to chat bot functions, modern programs offer a variety of solutions. This way, you can make your web presence more efficient while guaranteeing customers a personalized experience on your website.
Reason 7: Web design has been a one-time project for you and not a continuous process.
Once you've created a website, that's it for online marketing? With this view, many companies block valuable opportunities in the virtual marketplace. If, on the other hand, you understand your web presence as a long-term process, you will gain decisive advantages over the competition. In addition, you present yourself as an innovative company. For the permanent optimization of your website, you should always keep an eye on the following aspects, among others:
- Checking click numbers and accesses: Who accesses which content on your website and when? From the results of the analysis of click figures, valuable insights can be derived for further optimizations, for example in the area of intuitive web design.
- Development of the online shop: How are the sales figures of your online shop? With the evaluation you can recognize current trends and react early.
- Maintenance of plugins and backups: Are they still up to date? With regular updates and backups, security gaps cannot occur in the first place.
With our popular Maintenance package for your WordPress web design any necessary optimizations are quickly completed. We take care of the secure and competent maintenance of your website and offer attractive additional services.
The comfortable way to a professional new website
Based on the reasons mentioned above, you have discovered weaknesses in your previous web presence and would now like to convince new customers of your offers with a modern, appealing website? You are looking for a custom-fit support of your web presence?
We develop with an individual WordPress web design the optimal redesign of your online presence and help you to a sustainable modern online marketing. Individual, competent, intelligent, secure and flexible - according to these principles we turn every task we are given into a unique project.
We are pleased about your noncommittal establishment of contact and send you gladly a free quote to.