CPC (cost per click)

CPC stands for “cost per click”.

It describes how much money an advertiser has to pay when someone clicks on their online ad. Therefore, you only pay when someone actually clicks, not just when the ad is displayed.

Example:
If an ad costs a total of CHF 100 and receives 50 clicks, the CPC is CHF 2 per click.

The actual cost-per-click is determined in an auction and is usually below the maximum bid. Google also evaluates the quality of the ad and Landing page, and a high quality score lowers the price.

On its own, the CPC doesn't say much. What matters is what a click generates. Two francs is cheap if it regularly results in inquiries, and expensive if no one responds. Without Conversion-tracking, this cannot be assessed.

We plan, manage, and evaluate campaigns as part of Google Ads and SEA.

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