SERP

SERP is a short form of the English term “Search Engine Result Pages”. In German, SERP is also known as Search engine results refers to the results that are displayed to the user during a Google search.

A SERP no longer consists of just ten blue links. Depending on the search query, ads from Google Ads, a map section with local listings, images, videos, direct answers, or an AI-generated summary.

For practice, this means: position one is no longer necessarily the top spot on the screen. Anyone searching locally sees the map listings first. Anyone asking a question often gets an answer without even clicking. A meaningful Google Snippet therefore helps determine whether a click occurs. Visibility must therefore be evaluated per search query, not as a general rule.

We target websites specifically to search terms. Learn more at SEO support.

Interested in other topics? Here we have a few more suitable explanations.