SERP

SERP is a short form of the English term “Search Engine Result Pages”. In German, SERPs are also called Suchmaschinenergebnisse (search engine results), i.e. the results displayed to the user for a Google search.

A SERP has long since ceased to consist of just ten blue links. Depending on the search query, it also shows ads from Google Ads, a map section with local listings, images, videos, direct answers, or an AI-generated summary.

For practice, this means: position one is no longer necessarily the top spot on the screen. Anyone searching locally sees the map listings first. Anyone asking a question often gets an answer without even clicking. A meaningful Google Snippet therefore helps determine whether a click occurs. Visibility must therefore be evaluated per search query, not as a general rule.

We target websites specifically to search terms. Learn more at SEO support.

Interested in other topics? Here we have a few more suitable explanations.