Keyword cannibalization

Keyword Cannibalization occurs when two or more subpages are optimized for the same or very similar keywords. As a result, both pages can hold each other back and rank lower in Google search results than they actually could. In addition, keyword cannibalization can make the rankings of both pages very volatile.

A clarification of the keywords provides a remedy. If this is not possible because the pages are too similar in topic, a 301 forwarding be set up toward one of the two pages in order to bundle the traffic. This also clearly communicates to Google which of the two is the main page and should be included in the ranking.

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