Inbound

Inbound is a form of online marketing where users discover a company through their own initiative. The best example is the classic path from a Google search to a relevant Landing page, which is intended to appeal to the customer. Here, the user searches for a term and finds this landing page as a result, which serves as an inbound marketing measure.

The counterpart is outbound, meaning advertising that interrupts people: advertisements, cold calling, promotional letters. Inbound reverses the direction by having the content found instead of delivered.

Inbound takes longer than paid advertising. In return, a good post keeps working for years, whereas an ad ends with the budget. In practice, you combine both.

Our guide shows how to generate inquiries from this Online Marketing.

Interested in other topics? Here we have a few more suitable explanations.