The idea of a landing page is to lead the visitor directly to a specific offer. The landing page is therefore nothing more than the page on which the customer should land to discover the offer. Here, the offer and the orientation of the landing page is often linked to an advertising campaign.
The design of the landing page and the navigation is very much focused on the content, so that the visitor can concentrate mainly on the message and act according to the call-to-action.
Features of a landing page
The landing page is tailored specifically to this content and contains a call-to-action. These calls to action can be forms, download buttons or even the purchase of a product. Landing pages are popular for collecting email addresses and often linked to a free download of an eBook.
Landing page example
We have also created a landing page for our Website Launch SEO Checklist built. Here one receives with the registration to our Minute Mail a practical summary of all points to be considered during a (re)launch of the website. These lessons have been learned over several years and the document is constantly updated.