Long Tail Keywords

Long-tail keywords are keywords with a length of 3 to 8 words. As a rule, these keywords bring only low to medium traffic. Because they are so specific, however, they offer a much higher probability that users find exactly what they are looking for. As a result, the bounce rate is usually much lower than for short keywords. Long-tail keywords are ideal for new websites in particular. They usually have little competition and are very well suited to building domain authority over time.

An example: “online shop” is a short, highly competitive keyword. “Have an online shop with TWINT payment built” is a long-tail keyword with low volume but a clear intent behind it.

The best long-tail keywords are already in Google Search Console. There you can see the exact phrasing people use to actually arrive at the website. That beats any tool because it is real data from your own site.

We target websites specifically to search terms. Learn more at SEO support.

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