bounce rate

The bounce rate is also called the “Absprungrate” (bounce rate). It refers to the percentage of site visitors who leave a page without performing any further action. Actions include visiting a subpage, clicking a link, or even staying on the page for a longer period of time. The bounce rate can be an important indicator of the quality of a page's content. However, the relevance of the bounce rate must always be viewed in relation to the goal and purpose of a website.

A high bounce rate is not automatically bad. Anyone who finds the phone number on a contact page and calls has achieved their goal, but counts as a bounce.

In Google Analytics 4, the focus is no longer on the bounce rate, but on its counterpart: the engagement rate. The metric only becomes meaningful when compared anyway, i.e., against the previous month or between similar pages.

More on measurement and campaigns under Online Marketing.

Interested in other topics? Here we have a few more suitable explanations.