Long Tail Keywords

Long Tail keywords are keywords with a length of 3 to 8 words. As a rule, these keywords bring only low to medium traffic. Due to their specificity, however, they offer a much higher probability that the user will find exactly what they are looking for. As a result, the bounce rate usually much lower than for short keywords. Especially for new websites, long-tail keywords are ideal. They usually have low competition and are very well suited to domain authority to build.

An example: „Webshop“ is a short, highly competitive keyword. „Webshop mit TWINT Zahlung erstellen lassen“ is a long-tail keyword with low volume, but with a clear intent behind it.

The best long-tail keywords are already in Google Search Console. There you can see the exact phrasing people use to actually arrive at the website. That beats any tool because it is real data from your own site.

We target websites specifically to search terms. Learn more at SEO support.

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