Google Snippet

Google snippets are the clickable pieces of information displayed in the Google search results. So-called “rich snippets” are intended to improve the click-through rate by letting users click useful information such as phone numbers, dates or recipes directly in the search results. The relevance of the rich snippets is decisive here. Here is an example of a Google rich snippet with a star rating:

Rich snippets do not appear by themselves. They need structured data in the source code, i.e. machine-readable information about products, events, recipes or reviews.

There is no entitlement to this display. Google decides for itself whether a rich snippet is shown, and often rewrites the title and description as well if your own wording does not match the search query.

How we continuously optimize websites for search engines is shown by our SEO support.

Interested in other topics? Here we have a few more suitable explanations.