SEA

SEA stands for the English term “Search Engine Advertising”. It covers advertising, such as banners or other online marketing activities, that appears in a search engine or in the search engine network. Unlike SEO it requires advertisers to pay for this presence.

SEA and SEO are not mutually exclusive; they complement each other. SEA delivers visibility from day one and is suited to campaigns, promotions or new offers. SEO takes longer but also works without an ongoing budget.

A practical side effect: within weeks, SEA shows which search terms actually lead to inquiries. These insights can then be carried over into organic optimization instead of guessing for a long time.

Read how we use and measure advertising budgets under Search engine advertising with Google Ads.

Interested in other topics? Here we have a few more suitable explanations.