Landing page

The idea of a landing page is to lead the visitor directly to a specific offer. The landing page is therefore nothing more than the page on which the customer should land in order to discover the offer. The offer and the orientation of the landing page are often linked to an advertising campaign.

The design of the landing page and the navigation are very much focused on the content, so that the visitor can concentrate mainly on the message and act in accordance with the call-to-action.

Features of a landing page

The landing page is tailored specifically to this content and contains a call to action. These calls to action can be forms, download buttons or even the purchase of a product. Landing pages are popular for collecting email addresses and are often linked to a free download of an eBook.

Landing page example

We also have a landing page for our website launchSEO- Built a checklist. When signing up for our minute-mail, you receive a practical summary of all points to consider during a website (re)launch. These learnings have been developed over several years and the document is continuously updated.

Further examples are our regionally oriented landing pages such as Web design Basel, Web design Switzerland or also the SEO agency Basel.

Our guide shows how to generate inquiries from this Online Marketing.

Interested in other topics? Here we have a few more suitable explanations.