The idea of a landing page is to lead the visitor directly to a specific offer. The landing page is therefore nothing more than the page on which the customer should land in order to discover the offer. The offer and the orientation of the landing page are often linked to an advertising campaign.
The design of the landing page and the navigation are very much focused on the content, so that the visitor can concentrate mainly on the message and act in accordance with the call-to-action.
The landing page is tailored specifically to this content and contains a call to action. These calls to action can be forms, download buttons or even the purchase of a product. Landing pages are popular for collecting email addresses and are often linked to a free download of an eBook.
We have also created a landing page for our website launch SEO checklist. When you sign up for our minute mail, you will receive a practical summary of all the points to consider when (re)launching your website. These lessons have been learned over several years and the document is updated on an ongoing basis.
Further examples are our regionally oriented landing pages such as Web design Basel, Web design Switzerland or also the SEO agency Basel.
Interested in other topics? Here we have a few more suitable explanations.